Privacy Policy

Below we would like to draw your attention to the processing of personal data carried out by [EMMI UK LIMITED]. Please read our privacy policy carefully. If you have any questions or comments about this privacy policy, you can always address them to [our data protection officer] to the email address given in section 1.

Name and contact details of the controller and the company data protection officer

This privacy policy applies to the processing of personal data by:


111 Upper Richmond Road Putney SW15 2TJ
Telephone: 0080 0090 00100

The company data protection officer of Emmi UK is reachable at

Collection and storage of personal data as well as the nature and purpose of their use

For the purpose of conducting the promotion we use the following information:

First name and surname
Email address

This information will be deleted after the competition, or action. Something different applies if, in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR have expressly and separately consented to the use of the aforementioned and possibly further personal data for marketing purposes (emails, newsletters, etc.) or other purposes. In the context of the raffle or the campaigns, we will only pass on your personal data to third parties for their own purposes if, in accordance with Art. 6 para. 1 sent. 1 lit. a GDPR have expressly consented or this for the performance of the competition according to Art. 6 para. 1 sentence 1 lit. b GDPR is required.

Disclosure of data

SAP Hybris

We use the cloud-based licensed software Hybris Marketing of SAP America Inc. on our site (3999 West Chester Pike, Newtown Square, PA 19073 USA). The SAP Hybris Marketing Cloud System is located in St. Leon-Rot in Germany.

With Hybris Marketing, the personal data that you provide us with in accordance with this privacy policy and your personal data collected by us is transmitted on a central server of SAP America Inc. in Germany and brought together in a uniform consumer profile. This serves the purpose of carrying out the possibilities of context-based marketing measures. This enables us to provide consumers and anonymous website visitors with a consistent and relevant real-time digital user experience. About Hybris Marketing, we want to make sure that only your actual or supposedly interests-oriented products and advertisements are displayed on your devices.

The use of the SAP Hybris Marketing Cloud System is based on Art. 6 para. 1 sentence 1 lit. f GDPR for the above purposes. These interests are to be regarded as justified within the meaning of the aforementioned provision.

For other purposes

In addition, we only pass on your personal data within the Emmi Group and / or to third parties if:

  • You yours according to Art. 6 para. 1 sentence 1 lit. a GDPR have given express consent to this
  • This according to Art. 6 para. 1 sentence 1 lit. b GDPR permitted by law and required for the execution of contractual relationships with you,
  • In the event that disclosure pursuant to Art. 6 para. 1 sentence 1 lit. c GDPR there is a legal obligation as well
  • Disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR is required to assert, exercise or defend legal claims and there is no reason to assume that you have a predominantly legitimate interest in not disclosing your data.

Tracking tools

The tracking measures listed below and used by us are based on Art. 6 para. 1 sentence 1 lit. f GDPR. With the tracking measures to be used, we want to ensure a needs-based design and the continuous optimization of our website. On the other hand, we use the tracking measures to statistically record the use of our website and evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as justified within the meaning of the aforementioned provision.

Google Analytics

For the purpose of customizing and continually optimizing our pages, we use Google Analytics, a web analytics service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, hereinafter “Google”). In this context, pseudonymised usage profiles are created and cookies (see under 4) are used. The information generated by the cookie about your use of this website such as

  • Browser type / version,
  • Used operating system,
  • Referrer URL (the previously visited page),
  • Host name of the accessing terminal (IP address),
  • Time of server request

Are transmitted to a Google server in the US and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for market research and needs-based design of these websites. This information may also be transferred to third parties if required by law or if third parties process this data in the order. Under no circumstances will your IP address be merged with any other data provided by Google. The IP addresses are anonymized, so that an assignment is not possible (IP masking). Google complies with the US-EU Privacy and US-Swiss Safe Harbor Agreements and is registered with the US Department of Commerce’s Safe Harbor Programs.

You can prevent the installation of cookies by setting the browser software accordingly; however, we point out that in this case not all features of this website may be fully exploited.

In addition, you may prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on.

As an alternative to the browser add-on, especially for browsers on mobile devices, you can prevent the collection by Google Analytics by clicking on this link. An opt-out cookie will be set that will prevent the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

For more information about privacy related to Google Analytics, see the Google Analytics Help Center.

Your rights

You have the right:

According to Art. 7 para. 3 GDPR, to revoke your once given consent to us at any time. As a result, we are not allowed to continue the data processing based on this consent for the future;

In accordance with Art. 15 GDPR, to request information about your personal data processed by us. In particular, you can provide information on the processing purposes, the category of personal data, the categories of recipients to whom your data has been disclosed, the planned retention period, the right to rectification, deletion, limitation of processing or opposition, the existence of the right to complain, the source of their data, if not collected from us, and the existence of automated decision-making including profiling and, where appropriate, meaningful information about their details;

Immediately request the correction of incorrect or completed personal data stored by us;

Request the deletion of your personal data held by us, unless the processing is required to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;

To demand the restriction of the processing of your personal data, as far as the accuracy of the data is disputed by you, the processing is unlawful, but you reject its deletion and we no longer need the data, but you to enforce, exercise or defend legal claims require or you have objected to the processing;In accordance with Art. 20 GDPR, to receive your personal data provided to us in a structured, standard and machine-readable format or to request the transfer to another person in charge.

To complain to a supervisory authority pursuant to Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or work or our company headquarters.

Right to

If your personal data are based on legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR are processed, you have the right to file an objection against the processing of your personal data in accordance with Art. 21 GDPR, provided that there are reasons for this arising from your particular situation or the objection is directed against direct mail. In the latter case, you have a general right of objection, which is implemented by us without specifying any particular situation.

If you would like to exercise your right of objection, please send an e-mail to

Data security

We use the widely used Transport Layer Security (TSL) technology on our website in conjunction with the highest level of encryption supported by your browser. In general, this is a 256-bit encryption. If your browser does not support 256-bit encryption, we’ll use 128-bit v3 technology instead. Whether a single page of our website is transmitted in encrypted form is indicated by the closed representation of the key or lock symbol in the lower status bar of your browser.

We also take appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or total loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

Updating and changing this privacy policy

This data protection information is currently valid and has the status of April 2022.

Due to the further development of our website and offers thereof or due to changed legal or regulatory requirements, it may be necessary to change this privacy policy.